Personal Branding
- 2020

Branding & Visual Identity for
self promotional purposes

MORE INFORMATION

The logo’ s design was first implemented in 2013. Today, the intention is to unfold the story behind its shape. The letterforms of the custom logotype are inspired by geometric forms and reflections. Pairing elegance and purity, the letters themselves are translated into shapes in a playful way. The concept altogether is derived from the nickmame “AM”, but also by the fact that those letters stand for my initials.