Logo Design & Visual Identity
- 2023

Phaedra Liakou Rebranding

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In this rebranding project, I embarked on a journey to create a new visual identity that both respects the company's history and ushers in a fresh perspective. Drawing from the previous logo, I retained the elegance and significance of the Greek letter "Φ" (F). For the color palette, I opted for a neutral range with subtle tones of beige to emphasize simplicity and harmony.